Buyer Persona + Use Case = Great User Experience

Comprehension of who your customer is, what they want, and when they want it, is key for your business to grow.  It seems the modern consumer complains about privacy, but ultimately consumers prefer to do business with companies who make the experience personal and seamless.

When you implement customer modeling along with experience mapping, your customers will share and return for this positive experience.


Customer Modeling/ Buyer Personas

Start with answering the most basic questions:

  • What products/services do you provide?
  • Who buys or needs to buy this from you?

The goal is to explore and document the who, what, and why of your audience.  Once these are documented, move to how they make buying decisions. Who influences them to buy? What do they read or watch? What other types of buying decisions do they make?

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Books, Pugs and Five Dollar Designers: The Power of External Input

This November was my tenth annual participation in National Novel Writing Month. In order to focus on my word count, I relinquished my self-imposed duty to create a bomb book cover. I would often use it as an excuse not to write; because let’s face it – firing up Photoshop is way more exciting that clicking “Open” on Pages or (dare I say) Microsoft Word. I could’ve commissioned one of my fellow designer friends, but instead I created a Fiverr account and hired two international graphic gurus to design my book cover for the handsome price of five dollars per designer.

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Why Your Creative Spirit Needs a Little Type A

Being a creative means living an existence saturated in unconventional freedom. You’re wired in a way where you are granted permission to be different. You’re expected to color outside the lines and think outside the box. Your process of creating elements, that tantalize the senses, can be as wild and reckless as your mind can conjure. You are paid to be creative; in essence, you are compensated and empowered to support your way of life because of the way you think.

And if you believe that, you’re lying to yourself.

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