Comprehension of who your customer is, what they want, and when they want it, is key for your business to grow. It seems the modern consumer complains about privacy, but ultimately consumers prefer to do business with companies who make the experience personal and seamless.
When you implement customer modeling along with experience mapping, your customers will share and return for this positive experience.
Customer Modeling/ Buyer Personas
Start with answering the most basic questions:
- What products/services do you provide?
- Who buys or needs to buy this from you?
The goal is to explore and document the who, what, and why of your audience. Once these are documented, move to how they make buying decisions. Who influences them to buy? What do they read or watch? What other types of buying decisions do they make?