Be Great At What You’re Great At And Hire For The Rest

I have had the opportunity to live in a few different cities. The change of scenery is exciting but it’s always challenging to re-establish the basic service relationships you need to live comfortably.

My hairdresser is a sacred relationship that I struggle to live without. So when I landed back in Houston, I went searching the web for a new one.

I wanted to see pictures of their work, what techniques do they specialize in, and if they were located nearby and their hours of operation, (could I make it in after work or early Saturday morning.)

The shop I landed on was a great choice, everything I wanted in a new salon.

I found her because she used google ads and retargeting. 

Read More
Business partnerships

It Takes a Village – Building external partnerships

I contemplated starting a business for years. I started, and stopped and freelanced and bought domain names every year but never could really get it off the ground. Building a successful business is overwhelming, even more so if you feel like you have to go it alone. I suggest you don’t, I suggest you form partnerships.

Although I love and trust my partners, I know that our relationship is special. It is difficult to find people that you are willing to share your opinions, ideas, and profits.

What we’ve discovered is that while we count on each other so much, to get the work done, it’s our external partners that have really helped us to grow.

Our Partnership with The Black Women’s Guide

On November 9th, 2016 I was sitting alone at a conference. It was the day after that very significant election, and no one knew how to react.  Dominique Aubry stopped by my table and asked me to follow a hashtag. The hashtag leads to a meetup, the meet up resulted in a follow-up call.

Read More

Finding Inspiration for Your Business

By: Wendy Dangerfield

I’m pretty sure the greatest of ideas come because something touched you beyond your bottom line. The thing that touches your heart and soul.

The best description I have for it is a bit of magic. The night I encountered this brave soul who reminded me that there’s absolutely more to business than money, clients and success as defined by Fortune magazine. 

Kays kettle corn business inspiration Owner and self-proclaimed “POP”prietor of Kay’s Kettle Corn, “Khadijah “Kay” Polly, said she had had enough and wanted to live out her dreams so she took a leap. It was a leap of faith from her 9-to-5 as a corporate recruiter into the air, literally. Yes, she went skydiving. An experience amongst the clouds and some food for thought inspired her to finally pursue her dreams. She exited corporate America and launched a full-fledged popcorn business.

Read More

Tools: Marketing an Event

A good friend of mine, a painter and art teacher has started hosting painting parties. She has partnered with local restaurants, where she brings canvas’ paints, smocks and easels and patron create their own art while enjoying their drinks and snacks.

But a few times every month she’s in the position where she needs to market a new location and draw in a new audience.

Marketing one off events is not an easy task. People have busy schedules and sometimes they are looking for something to do on a Saturday afternoon, but usually they are not. If they are it’s a special occasion, or they are looking on Saturday morning.

So how do you compete with your own customers and their schedules? You need to raise awareness of what your event/s are all about and give them as much time as possible to make you a part of their schedule. Remember your event must be worth more than their money, it must be worth their time.

  • Set the tone

Close your eyes and imagine what a successful event looks like for you? Who are the people attending your event? Why are they there, and how many of them are there?

Read More

Make Friends, Not Leads

Making friends used to be much easier in third grade. We take the same school bus home, both like scratch and sniff stickers, and New Edition, so we are best friends.

As businesses, we don’t do a great job of establishing and maintaining friendships with our leads and customers. If we just thought about these relationships in the same way as we did in the third grade…

In marketing, we call it lead nurturing; but IRL it’s pretty much the same principles as third-grade friend making.

  1. Reach out to them after the initial meeting
    Email, phone call, social media… however, they like to communicate reach out and say hi. Not just with sales information but something that is beneficial to them.
Read More
Quick and dirty marketing plan

The 5 Step Quick And Dirty Marketing Campaign

I often find myself in the middle of marketing emergencies! That’s when your business is in danger of not making plan budget, or having too much inventory so close to the end of your fiscal year. So finance, or sales looks to marketing to save their bacon.

But most real marketing efforts take time. I tell clients all the time they should expect that it will take no less than 90 days to see results of a marketing effort. What can you really expect to accomplish from a quick and dirty campaign?

Something is better than nothing.

So how do you put together one of these quick and dirty plans? Here are the 5 steps I usually take when facing a “marketing emergency”.

Read More
Surviving a lean internal marketing team

Surviving The Lean Internal Team

By: Jennifer Texada

You gosh darn midsize companies! You sure do seem to favor big sales organizations supported by lean internal marketing teams. You look like those gym guys with big chests and little legs. How does he balance on those tiny things? It is hard to believe that this is the best way to manage operation costs.

You all seem to be focused on keeping up with the big boys in your industry.  So you bring in slick agencies to do the creative work and your marketing budgets end up looking like a who’s who of marketing agency talent in your city.

Read More